What do players care about?

Last night I had the pleasure, if you can call it that, of celebrating the career of our companies CIO who is leaving after 24 years. There were a lot of comical memories as you can imagine, as well as many heart warming stories.

One particular story immediately caused my mind to leap to softball. A lady shared a quote that our CIO had shared with her regarding customer service. He told her “They will never care how much you know, until they know how much you care.” While it certainly applied to our work scenario, I thought it was even better for softball coaches so I wanted to encourage you by sharing it.

I would love to read your comments if this has held true in your life. Or feel free to tell me if it just “guff”.

Coaches: Are there particular things you do early in the season to let players know how much you care? About them? About the game?

Players: Are there coaches you’ve had that you’ve given 110% for even though they might not have been the best coaches, but you knew they really cared about you (your teammates)(your school) and that just made you dig deeper than you ever had?

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